TIL in the 1936 summer Olympics in Nazi Germany, Adi Dassler, founder of the new German company Adidas, asked african American athlete Jesse Owens to wear his new running shoes during the
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Jesse Owens, American track and field athlete. He participated in the 1936 Summer Olympics in Berlin, Germany, where he achieved international fame by winning four gold medals Stock Photo - Alamy
![Industry Story] Les pieds sur terre - Les frères Dassler vont faire gagner Jesse Owens aux JO](https://www.usinenouvelle.com/mediatheque/1/4/1/000857141_896x598_c.jpg "Industry Story] Les pieds sur terre - Les frères Dassler vont faire gagner Jesse Owens aux JO")
Industry Story] Les pieds sur terre - Les frères Dassler vont faire gagner Jesse Owens aux JO
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