![Adidas cut ties with Ye – but what happens to Yeezy? The end of Kanye West's multibillion-dollar deal with the sportswear brand will be costly, but they can continue selling identical shoe Adidas cut ties with Ye – but what happens to Yeezy? The end of Kanye West's multibillion-dollar deal with the sportswear brand will be costly, but they can continue selling identical shoe](https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2022/10/28/da110866-e623-482f-bed8-a7fd5813cd87_a472f4e1.jpg)
Adidas cut ties with Ye – but what happens to Yeezy? The end of Kanye West's multibillion-dollar deal with the sportswear brand will be costly, but they can continue selling identical shoe
![The fate of Adidas' excess Yeezy stock, after splitting from Ye, aka Kanye West: rather than 'burn' it, CEO Bjørn Gulden plans to sell the sneakers and donate the proceeds to charity The fate of Adidas' excess Yeezy stock, after splitting from Ye, aka Kanye West: rather than 'burn' it, CEO Bjørn Gulden plans to sell the sneakers and donate the proceeds to charity](https://cdn.i-scmp.com/sites/default/files/styles/768x768/public/d8/images/canvas/2023/05/12/8a622c69-48c6-4175-8570-34c21551bf61_35be7060.jpg?itok=m_jp3fbp&v=1683878509)
The fate of Adidas' excess Yeezy stock, after splitting from Ye, aka Kanye West: rather than 'burn' it, CEO Bjørn Gulden plans to sell the sneakers and donate the proceeds to charity
![Ye or nay? Yeezy sneaker sales soar as fans, companies split on giving Kanye West the boot | CBC News Ye or nay? Yeezy sneaker sales soar as fans, companies split on giving Kanye West the boot | CBC News](https://i.cbc.ca/1.6631861.1666895599!/cpImage/httpImage/image.jpg_gen/derivatives/16x9_780/ye-adidas.jpg)
Ye or nay? Yeezy sneaker sales soar as fans, companies split on giving Kanye West the boot | CBC News
![Adidas' split with Kanye West sends searches for 'sell Yeezy' shooting up more than 500 PERCENT | Daily Mail Online Adidas' split with Kanye West sends searches for 'sell Yeezy' shooting up more than 500 PERCENT | Daily Mail Online](https://i.dailymail.co.uk/1s/2022/10/26/19/63878831-0-image-a-14_1666807797334.jpg)